Search Engine Optimization is one of those illusive things that can really have a huge impact on your sites ability to attain new viewers. A previous post by Ben, The Truth About WordPress SEO, laid out a lot of the pros and cons of WordPress SEO, but the takeaway was this:
Keep writing, keep creating good quality content, but don’t turn a blind eye to SEO and assume it will all happen naturally either.
For those of us that like to focus on writing and not as much on the ins and outs of SEO here is your godsend: Scribe SEO. This little plugin/service sits in WordPress quietly waiting to look over your shoulder and make sure you did a good job combining your content and your necessary SEO. Think of it as a spellchecker for search engine ranking. Let’s jump right in and take a look at the guts of this plugin.
If you have ever installed a plugin on your WordPress site before, then you’ll be able to install and use Scribe. Once you have an account, watch the installation video and you’ll be up and running in about 5 minutes. One note: you do need a premium WordPress theme like Thesis or Headway, or an SEO plugin like All in One SEO Pack, FV All In One or Platinum SEO Pack.
Now it’s off to the races. To start reaping the rewards, login to your WP Admin page and add a new post. On the right side where your Publish and Categories box are, you should see a box for Scribe Content Optimizer. All you have to do is enter the relevant post information (title, keywords, description) into your theme or SEO plugin of choice, then click “Analyze” and your post gets graded. After it finishes analyzing, you get a nice report. Here is what the report looks like at this point in the review:
This overview gives you quick reference in to what areas you are covering well and what needs some work. Getting more detail is pretty darn easy by clicking on the links across the top.
The Keyword Analysis and SERP tabs are particularly useful as I can quickly see what keywords I need to add into my content and what the search engine results page will look like. This let’s me know that I am not just going to rank well, but that my link is interesting enough to click on.
With Alternate Keyword suggestions and Best Practices right in the results window, going back and updating your content to improve your score is a snap.
After each analysis, the status bar on the right hand side of your post updates with your Content Score and the Primary Keywords. Very handy indeed! It just sits there, unassumingly waiting to be clicked on and do its magic. It really is that simple.
Now, this is a WordPress specific blog, but, Scribe can actually be used with Joomla, Drupal and you can even log in to your account and upload content directly for review.
On the support side, I am happy to say that I have only had to use support once, and that was for an issue with my web host, but the response was fast and there was even a little Scribe Compatibility Checker that helped us diagnose the issue.
This obviously isn’t your typical “review” of a plugin. I’ve been using it for a couple of months now, and honestly, I can’t live without it. I’m biased.
I don’t have the time to learn all of the ins and outs of content optimization for search engines. I know what I want to write, and Scribe watches my back to make certain I am going to achieve optimization bliss. I would highly recommend this to anyone that isn’t an SEO expert. Go try it for yourself.
For those wondering, after completion of this article, my Content Score is still at 100% and the Primary Keywords are scribe, seo and plugin. Just what I wanted.
Jason Wietholter is a problem solver, content creator and entrepreneur. Helping people build business through relationships is his focus. You can find him at JasonWietholter.com or on Twitter, @jasonwietholter.
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