After reading iThemes’ most recent blog post I came to a startling but suddenly obvious realization… Premium WordPress themes are dead.
I realize that may seem like a foolish statement given the constantly increasing number of premium themes on the market, but its true.
Over the last year, the premium theme that has garnered the most attention has undoubtedly been the Thesis theme.
In recent weeks, the Headway theme has exploded onto the scene and quickly emerged as Thesis’ main competitor.
So in light of the still growing popularity of these two themes, why would I proclaim that premium themes are dead?
Because.. They’re Not Themes
Oh sure they label themselves as themes, contain many of the same files as themes & are installed in the same way as themes, but they’re not themes.
If you read my Thesis review, or our guest submitted Headway review, you may have noticed that the thing we liked best about these two “themes” was their flexibility.
You can create virtually endless different site designs, all while working within the framework of the Thesis or Headway theme.
And that my friends, is exactly why premium themes are dead.
Flexibility Killed the Premium Theme
Sure it’s nice that companies like iThemes keep turning out new themes, but they’re fighting a losing battle.
People don’t want to purchase a different theme for every new site they create or every time they want to redesign their site. We want a framework that allows us to make a vast array of design changes as quickly and easily as possible.
Unless premium theme companies release frameworks of their own, and do it soon before Thesis and Headway gain an even stronger strangle-hold on the market, they’ll be reduced to even more posts like the one we saw today.
As Monty Python taught us, it you can go around screaming “I’m not dead yet” as much as you want, but you’ll get carted off just the same.